Mark Evans

Marketing Director
Direct Line Group
Mark started his career in Mars and for 10 years worked on a number of their global brands across sectors and geographies. Subsequent to Mars Mark worked at 118118 and then HSBC. He joined Direct Line Group in early 2012 ahead of their IPO process and in the past four years has overseen the transformation of Marketing at DLG and the reinvigoration of its portfolio of brands, including the multi-award re-positioning and turnaround of the flagship Direct Line brand.
Mark was voted the 2015 Financial Services Forum Marketer of the Year and was in the 2015 Marketing Power 100 and the 2015 Marketing Week Vision 100.