Simon Kingsnorth Presentation

Posted: 11/08/2016
Building an effective digital strategy for your organisation in 2016
  • Understanding how essential digital is to your marketing departments functions and integrating them in to your organisation¡¦s wider goals
  • Outlining the key considerations to be taken in to account when building your digital strategy
  • Asking the question ¡§What¡¦s happening outside of our organisation today?¡¨
  • Uniting digital marketing techniques with your business strategy and established marketing models
  • Investigating how to structure and present a digital marketing plan in order to win support and funding
- Simon Kingsnorth, Global Head of Digital Marketing, Citi Private Bank