Digital Strategy

The Digital Journey Map

The Digital Journey Map

The world is going through a digital revolution at an unprecedented pace. But the true power of this revolution does not simply lie in the advancements in technology or the changes in the digital landscape, but in the fact that the technology is in the hands of the customer!

In 2014 the editorial team at the Customer Management Exchange Network put together this Digital Journey Map, showcasing the thoughts of some of world's leading digital marketers from the most credible brands to find out where they’re at on their Digital Journey and - critically - where they need to be. This map presents great opportunity to reflect on the actions your organisation has made in the last couple of years and see how far you still have to go.

Presentation: Andy Brown, Argos

Andy Brown talks you through the journey Argos has been on as it has adapted to the digital age. This presentation gets to the heart of customer experience and engagement in-store and online and how the two channels have been more effectively aligned.

Interactive Discussion: Dell, LV & Telegraph Media Group

3 senior Marketing leaders from Dell, LV and the Telegraph Media Group discuss their respective digital strategies as well as the latest digital trends and how these are shaping the future of marketing and customer experience across multiple industries.

Presentation: Katja Sizova, Vodafone

In this case study presentation, Katja Sizova shares how Vodafone has optimised customer experience thanks to a range of digital strategies across multiple platforms over the last 2 years.

Presentation: Mike de Halpert, Ebay

Ebay’s Head of Strategic Analytics discusses the virtues of media mix modelling how it can dramatically cut costs by optimising a company’s digital marketing and customer experience strategy.   

Presentation: Procter and Gamble Prestige & Barclays Bank

Listen to Jean Paul Jansen from Procter & Gamble’s Prestige division and Robert Wint from Barclays explain how they have developed their marketing content strategies into fully integrated, digital campaigns which have helped to reinforce brand identity and customer experience.