Download the Digital Marketing Exchange Agenda
Direct Line’s Mark Evans examining how through new digital innovations that are becoming the disruptor they once feared in the Insurance Industry
Hear from Facebook and Forrester on how you can survive in the post-digital age and prepare your organisation for the future
Discover how Bupa and Schneider Electric are bringing new meaning to the phrase Content is King as part of their digital marketing strategy
Learn how crucial social is to your digital strategy as a retailer with Pho Café and Camaieu
2015 Digital Marketing Exchange Post Event ReportThe 2015 Digital Marketing Exchange brought together 60 Chiefs, VPs, Directors and Heads of Digital Marketing to explore the most pressing challenges and exciting opportunities they’re currently facing in this new era for marketers.
Digital Marketing Trends Report 2016Download the CX Network's Digital Marketing Trends Report 2016 and find out what Facebook, Jagex, Barclays and Bloomsbury publishing have to say on the key trends:
Trend 1: Automating, Integrating and Streamlining Processes
Trend 2: Making the Most of Analytics and Data Insights for Personalisation
Trend 3: Driving Influence Through Content and Social
Trend 4: Mobile-First or Mobile-Only?
Trend 5: Futuristic Innovations
Top 10 Investment PrioritiesFind out the Top 10 Investment Priorities for the attendees of the Digital Marketing Exchange. Contributors include Chief Marketing Officers, Heads, VPs, Directors of Digital Marketing from Facebook, Direct Line Group, Walt Disney Corporation, AA, Barclays and many more.
Download the infographic now and see where your priorities sit in comparison to these digital marketing leaders.
The Digital Journey Map
The world is going through a digital revolution at an unprecedented pace. But the true power of this revolution does not simply lie in the advancements in technology or the changes in the digital landscape, but in the fact that the technology is in the hands of the customer!
In 2014 the editorial team at the Customer Management Exchange Network put together this Digital Journey Map, showcasing the thoughts of some of world's leading digital marketers from the most credible brands to find out where they’re at on their Digital Journey and - critically - where they need to be. This map presents great opportunity to reflect on the actions your organisation has made in the last couple of years and see how far you still have to go.
Aligning Marketing Skills with Today’s and Tomorrow’s Technology
In this article Anabel Gutierrez explores why marketers should care about technology, which technologies are driving the marketing revolution and the key skills marketers must develop to become marketing leaders of the future.
Presentation: Andy Brown, Argos
Presentation: Frank Martin, SVP Revenue, Adaptly
Interactive Discussion: Dell, LV & Telegraph Media Group
Presentation: Justis Saayman, Silverpop
Presentation: Katja Sizova, Vodafone
Presentation: Mike de Halpert, Ebay
Presentation: Procter and Gamble Prestige & Barclays Bank
Interview: Katja Sizova, Head of Digital, Vodafone Netherlands
Interview: Anouk Vastert, Global Dir. Transformation, Marketing and Digital, Philips Consumer Care
Interview: Jean Paul Jansen, Global Marketing Director and E-busieness leader Prestige, P&G
The Global Marketing Director of Procter and Gamble’s Prestige sector discusses how his organisation has overcome many of the initial challenges associated with adopting a digital customer experience strategy. This interview examines how a digital approach has been crucial for combining and aligning PR, Marketing and Sales strategies.
Interview: Robert Wint, Digital Content and Publishing Director, Barclays
Presentation: Ben Burns, Actual Experience
Ben Burns from Actual Experience asks the delegation how quality is measured in the digital sphere. Unlike with physical products, the perception of digital quality is hard to quantify. Watch this presentation to understand how a customer’s digital experience can in fact be measured and therefore improved.
Presentation: Jamie Brighton, EMEA Strategic Marketing Manager, Adobe
Presentation: Fabrice Etienne, Marketing Director EMEA, Lithium Technologies
The Marketing Director at Lithium Technologies explores how companies can strengthen their brand by responding to customer feedback in innovative, digital ways.
Interactive Presentation: Lucien Van der Hoeven, MarketShare
Embracing Change as a Marketing Leader: Interview with Post Office's CMO
As a marketing leader, being creative isn’t the only main aspect of building a successful brand. It is important to be flexible with change as well as analysing results that will help the brand succeed. Collaboration is key and finding common objectives and investing in relationships will take you a step closer to understanding your job as a marketing leader. Hear insights on collaboration and embracing change from Pete Markey, CMO of the Post Office.
How to Equip a Marketing Leader for Global Success: Interview with Jones Lang LaSalle’s Global Brand Director
With the ever-changing consumer era, marketing leaders must recognise their brand as a value asset of the company. Watch this interview to hear Brant Long, Global Brand Director at Jones Lang LaSalle discuss why to grow from a local community to a global audience, it is important to unify both identities into one. Be willing to adapt to change, including creating templates in multiple languages. Keeping an ear outside of the organisation will help the company better understand consumers and help the company grow globally.