September 26th - 27th, 2017
Hilton Heathrow Terminal 4, Hounslow, United Kingdom

Media Center

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2016 Digital Marketing Exchange Post Event Report

The 2016 Digital Marketing Exchange brought together 60 Chiefs, VPs, Directors and Heads of Digital Marketing to explore the most pressing challenges and exciting opportunities they’re currently facing in this new era for marketers. This report explores the key themes discussed to benchmark your digital marketing strategy with some of the... Read More

Digital Marketing Trends Report 2016

Download the CX Network's Digital Marketing Trends Report 2016 and find out what Facebook, Jagex, Barclays and Bloomsbury publishing have to say on the key trends:Trend 1: Automating, Integrating and Streamlining ProcessesTrend 2: Making the Most of Analytics and Data Insights for PersonalisationTrend 3: Driving Influence Through Content and... Read More

Top 10 Investment Priorities

Find out the Top 10 Investment Priorities for the attendees of the Digital Marketing Exchange. Contributors include Chief Marketing Officers, Heads, VPs, Directors of Digital Marketing from Facebook, Direct Line Group, Walt Disney Corporation, AA, Barclays and many more.  Download the infographic now and see where your priorities sit in... Read More

Digital (r)Evolution

It’s hard to believe that it’s 2017. When people look back at this decade how will it be remembered? Will it be remembered for hipsters, man-buns and beards? Will it be remembered for the two most different consecutive presidents? Will it be remembered for the rise of memes in every day life?Regardless of what stands the test of time, one... Read More

The 2017 Digital Marketing: Key Investment Report

Europe’s top Digital Marketing executives have shared the challenges and investment areas shaping their 2018 strategies in this definitive guide into digital marketing budget assignment. The proliferation of new digital technologies and the ever-changing nature of customer interaction make for a fresh myriad of challenges for those ultimately... Read More

Digital Strategy

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The Digital Journey Map

The world is going through a digital revolution at an unprecedented pace. But the true power of this revolution does not simply lie in the advancements in technology or the changes in the digital landscape, but in the fact that the technology is in the hands of the customer!In 2014 the editorial team at the Customer Management Exchange Network put... Read More

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Presentation: Andy Brown, Argos

Andy Brown talks you through the journey Argos has been on as it has adapted to the digital age. This presentation gets to the heart of customer experience and engagement in-store and online and how the two channels have been more effectively... Read More

Interactive Discussion: Dell, LV & Telegraph Media Group

3 senior Marketing leaders from Dell, LV and the Telegraph Media Group discuss their respective digital strategies as well as the latest digital trends and how these are shaping the future of marketing and customer experience across multiple... Read More

Presentation: Katja Sizova, Vodafone

In this case study presentation, Katja Sizova shares how Vodafone has optimised customer experience thanks to a range of digital strategies across multiple platforms over the last 2... Read More

Presentation: Mike de Halpert, Ebay

Ebay’s Head of Strategic Analytics discusses the virtues of media mix modelling how it can dramatically cut costs by optimising a company’s digital marketing and customer experience strategy.... Read More

Presentation: Procter and Gamble Prestige & Barclays Bank

Listen to Jean Paul Jansen from Procter & Gamble’s Prestige division and Robert Wint from Barclays explain how they have developed their marketing content strategies into fully integrated, digital campaigns which have helped to reinforce brand identity and customer experience.... Read More

Interviews with Industry Leaders

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Jeff Banks, Digital Marketing Director - GLH Hotels

In this exclsuive interview Jeff discusses all things GHL, from decentralising the diital marketing fucntion, to their relationships with agency's, to how they ensure their marketers remain highly... Read More

Libby Andrews, Head of Marketing & PR - Ph

Libby takes us through her career at Pho, discussing how her role has evolved with the company and how they have embraced the digital marketing fucntion which has allowed their social media presence to grow to the benefit of their... Read More

Simon KingsNorth, Global Head of Digital marketing - Citi Private Bank

Simon discusses his key priorities as Global Head of Digital marketing, as well as sharing the biggest challenges he has encountered. Simon also highlights the importance of aligning the digital marketing strategy with the wider business... Read More

Mark Evans, Marketing Director - Direct Line

Mark shares how the digital marketing strategy has changed over the past 12 months, how social media has impacted this, why Direct Line are leading the digital trend and much... Read More

Victor Milligan, CMO - Forrester

In this exclusive interview Victor shares hiw thoughts on the challenges facing digital marketing, how digital innovations are becoming market norms, how the customer is actually the one leading the digital innovation with organisations playing catach up and how technology is evolving the digital... Read More

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Interview: Katja Sizova, Head of Digital, Vodafone Netherlands

The Head of Vodafone’s Digital Strategy discusses what is needed to guarantee success on the digital customer experience journey. For Katja Sizova, ensuring that all the dimensions of a digital strategy are fully synchronised is one of the biggest challenges Vodafone has had to... Read More

Interview: Anouk Vastert, Global Dir. Transformation, Marketing and Digital, Philips Consumer Care

The Global Director of Transformation, Marketing and Digital at Philips Consumer Care explores how the digital sphere is transforming the way companies connect their customers at a human level. This interview explores how digital marketing is evolving and how internal culture changes are required in order to reinforce brand recognition, customer... Read More

Interview: Jean Paul Jansen, Global Marketing Director and E-busieness leader Prestige, P&G

The Global Marketing Director of Procter and Gamble’s Prestige sector discusses how his organisation has overcome many of the initial challenges associated with adopting a digital customer experience strategy. This interview examines how a digital approach has been crucial for combining and aligning PR, Marketing and Sales... Read More

Interview: Robert Wint, Digital Content and Publishing Director, Barclays

The Director of Digital Content and Publishing at Barclay’s throws some light on to the issue of digital content and its role in directing a marketing strategy. For Robert Wint content marketing must be purposefully directed whilst remaining consistent across multiple... Read More

Leadership

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Embracing Change as a Marketing Leader: Interview with Post Office's CMO

As a marketing leader, being creative isn’t the only main aspect of building a successful brand. It is important to be flexible with change as well as analysing results that will help the brand succeed. Collaboration is key and finding common objectives and investing in relationships will take you a step closer to understanding your job as a... Read More

How to Equip a Marketing Leader for Global Success: Interview with Jones Lang LaSalle’s Global Brand Director

With the ever-changing consumer era, marketing leaders must recognise their brand as a value asset of the company. Watch this interview to hear Brant Long, Global Brand Director at Jones Lang LaSalle discuss why to grow from a local community to a global audience, it is important to unify both identities into one. Be willing to adapt to change,... Read More