Interview Anouk Vastert Global Dir Transformation Marketing And Digital Philips Consumer Care
Interview: Anouk Vastert, Global Dir. Transformation, Marketing and Digital, Philips Consumer Care
The Global Director of Transformation, Marketing and Digital at Philips Consumer Care explores how the digital sphere is transforming the way companies connect their customers at a human level. This interview explores how digital marketing is evolving and how internal culture changes are required in order to reinforce brand recognition, customer loyalty and customer education.
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