Digital Marketing Exchange &raquo; Interviews with Industry Leaders

Interview: Katja Sizova, Head of Digital, Vodafone Netherlands

The Head of Vodafone’s Digital Strategy discusses what is needed to guarantee success on the digital customer experience journey. For Katja Sizova, ensuring that all the dimensions of a digital strategy are fully synchronised is one of the biggest challenges Vodafone has had to overcome.

Interview: Anouk Vastert, Global Dir. Transformation, Marketing and Digital, Philips Consumer Care

The Global Director of Transformation, Marketing and Digital at Philips Consumer Care explores how the digital sphere is transforming the way companies connect their customers at a human level. This interview explores how digital marketing is evolving and how internal culture changes are required in order to reinforce brand recognition, customer loyalty and customer education.

Interview: Jean Paul Jansen, Global Marketing Director and E-busieness leader Prestige, P&G

The Global Marketing Director of Procter and Gamble’s Prestige sector discusses how his organisation has overcome many of the initial challenges associated with adopting a digital customer experience strategy. This interview examines how a digital approach has been crucial for combining and aligning PR, Marketing and Sales strategies.

Interview: Robert Wint, Digital Content and Publishing Director, Barclays

The Director of Digital Content and Publishing at Barclay’s throws some light on to the issue of digital content and its role in directing a marketing strategy. For Robert Wint content marketing must be purposefully directed whilst remaining consistent across multiple channels.

Jeff Banks, Digital Marketing Director - GLH Hotels

In this exclsuive interview Jeff discusses all things GHL, from decentralising the diital marketing fucntion, to their relationships with agency's, to how they ensure their marketers remain highly skilled.

Libby Andrews, Head of Marketing & PR - Ph

Libby takes us through her career at Pho, discussing how her role has evolved with the company and how they have embraced the digital marketing fucntion which has allowed their social media presence to grow to the benefit of their customers.

Simon KingsNorth, Global Head of Digital marketing - Citi Private Bank

Simon discusses his key priorities as Global Head of Digital marketing, as well as sharing the biggest challenges he has encountered. Simon also highlights the importance of aligning the digital marketing strategy with the wider business strategy.

Mark Evans, Marketing Director - Direct Line

Mark shares how the digital marketing strategy has changed over the past 12 months, how social media has impacted this, why Direct Line are leading the digital trend and much more.

Victor Milligan, CMO - Forrester

In this exclusive interview Victor shares hiw thoughts on the challenges facing digital marketing, how digital innovations are becoming market norms, how the customer is actually the one leading the digital innovation with organisations playing catach up and how technology is evolving the digital landscape.