Interviews with Industry Leaders
The Global Marketing Director of Procter and Gamble’s Prestige sector discusses how his organisation has overcome many of the initial challenges associated with adopting a digital customer experience strategy. This interview examines how a digital approach has been crucial for combining and aligning PR, Marketing and Sales strategies.
In this exclsuive interview Jeff discusses all things GHL, from decentralising the diital marketing fucntion, to their relationships with agency's, to how they ensure their marketers remain highly skilled.
Libby takes us through her career at Pho, discussing how her role has evolved with the company and how they have embraced the digital marketing fucntion which has allowed their social media presence to grow to the benefit of their customers.
Simon discusses his key priorities as Global Head of Digital marketing, as well as sharing the biggest challenges he has encountered. Simon also highlights the importance of aligning the digital marketing strategy with the wider business strategy.
Mark shares how the digital marketing strategy has changed over the past 12 months, how social media has impacted this, why Direct Line are leading the digital trend and much more.
In this exclusive interview Victor shares hiw thoughts on the challenges facing digital marketing, how digital innovations are becoming market norms, how the customer is actually the one leading the digital innovation with organisations playing catach up and how technology is evolving the digital landscape.