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Interview: Katja Sizova, Head of Digital, Vodafone Netherlands

The Head of Vodafone’s Digital Strategy discusses what is needed to guarantee success on the digital customer experience journey. For Katja Sizova, ensuring that all the dimensions of a digital strategy are fully synchronised is one of the biggest challenges Vodafone has had to overcome.

Embracing Change as a Marketing Leader: Interview with Post Office's CMO

As a marketing leader, being creative isn’t the only main aspect of building a successful brand. It is important to be flexible with change as well as analysing results that will help the brand succeed. Collaboration is key and finding common objectives and investing in relationships will take you a step closer to understanding your job as a marketing leader. Hear insights on collaboration and embracing change from Pete Markey, CMO of the Post Office.

Presentation: Andy Brown, Argos

Andy Brown talks you through the journey Argos has been on as it has adapted to the digital age. This presentation gets to the heart of customer experience and engagement in-store and online and how the two channels have been more effectively aligned.

How to Equip a Marketing Leader for Global Success: Interview with Jones Lang LaSalle’s Global Brand Director

With the ever-changing consumer era, marketing leaders must recognise their brand as a value asset of the company. Watch this interview to hear Brant Long, Global Brand Director at Jones Lang LaSalle discuss why to grow from a local community to a global audience, it is important to unify both identities into one. Be willing to adapt to change, including creating templates in multiple languages. Keeping an ear outside of the organisation will help the company better understand consumers and help the company grow globally.

Interview: Anouk Vastert, Global Dir. Transformation, Marketing and Digital, Philips Consumer Care

The Global Director of Transformation, Marketing and Digital at Philips Consumer Care explores how the digital sphere is transforming the way companies connect their customers at a human level. This interview explores how digital marketing is evolving and how internal culture changes are required in order to reinforce brand recognition, customer loyalty and customer education. 

Interview: Jean Paul Jansen, Global Marketing Director and E-busieness leader Prestige, P&G

The Global Marketing Director of Procter and Gamble’s Prestige sector discusses how his organisation has overcome many of the initial challenges associated with adopting a digital customer experience strategy. This interview examines how a digital approach has been crucial for combining and aligning PR, Marketing and Sales strategies.

Interactive Discussion: Dell, LV & Telegraph Media Group

3 senior Marketing leaders from Dell, LV and the Telegraph Media Group discuss their respective digital strategies as well as the latest digital trends and how these are shaping the future of marketing and customer experience across multiple industries.

Interview: Robert Wint, Digital Content and Publishing Director, Barclays

The Director of Digital Content and Publishing at Barclay’s throws some light on to the issue of digital content and its role in directing a marketing strategy. For Robert Wint content marketing must be purposefully directed whilst remaining consistent across multiple channels.

Presentation: Katja Sizova, Vodafone

In this case study presentation, Katja Sizova shares how Vodafone has optimised customer experience thanks to a range of digital strategies across multiple platforms over the last 2 years.

Presentation: Mike de Halpert, Ebay

Ebay’s Head of Strategic Analytics discusses the virtues of media mix modelling how it can dramatically cut costs by optimising a company’s digital marketing and customer experience strategy.   

Presentation: Procter and Gamble Prestige & Barclays Bank

Listen to Jean Paul Jansen from Procter & Gamble’s Prestige division and Robert Wint from Barclays explain how they have developed their marketing content strategies into fully integrated, digital campaigns which have helped to reinforce brand identity and customer experience.