The 2016 Digital Marketing Exchange brought together 60 Chiefs, VPs, Directors and Heads of Digital Marketing to explore the most pressing challenges and exciting opportunities they’re currently facing in this new era for marketers.
Download the CX Network's Digital Marketing Trends Report 2016 and find out what Facebook, Jagex, Barclays and Bloomsbury publishing have to say on the key trends:
- Trend 1: Automating, Integrating and Streamlining Processes
- Trend 2: Making the Most of Analytics and Data Insights for Personalisation
- Trend 3: Driving Influence Through Content and Social
- Trend 4: Mobile-First or Mobile-Only?
- Trend 5: Futuristic Innovations
Find out the Top 10 Investment Priorities for the attendees of the Digital Marketing Exchange. Contributors include Chief Marketing Officers, Heads, VPs, Directors of Digital Marketing from Facebook, Direct Line Group, Walt Disney Corporation, AA, Barclays and many more.
Download the infographic now and see where your priorities sit in comparison to these digital marketing leaders.
The world is going through a digital revolution at an unprecedented pace. But the true power of this revolution does not simply lie in the advancements in technology or the changes in the digital landscape, but in the fact that the technology is in the hands of the customer!
In 2014 the editorial team at the Customer Management Exchange Network put together this Digital Journey Map, showcasing the thoughts of some of world's leading digital marketers from the most credible brands to find out where they’re at on their Digital Journey and - critically - where they need to be. This map presents great opportunity to reflect on the actions your organisation has made in the last couple of years and see how far you still have to go.
It’s hard to believe that it’s 2017. When people look back at this decade how will it be remembered? Will it be remembered for hipsters, man-buns and beards? Will it be remembered for the two most different consecutive presidents? Will it be remembered for the rise of memes in every day life?
Regardless of what stands the test of time, one thing guaranteed to be studied and examined for years to come is the ubiquity of digital media and technologies. Today, everyone is online and connected constantly. This is the first decade where practically everyone lives their life with a supercomputer connected to the internet in their pocket.
With individuals engaging with new media more and more, and becoming wiser to the ways of traditional media, organisations now themselves must adapt. The Digital Revolution has happened and now the question for enterprises is “How do I evolve to keep up with the pace of change?”
That's exactly what we asked top marketing leaders - "how is your company evolving to remain competitive and engage with customers in the rapidly changing digital landscape?"
Download this exclusive report to discover what GHL Hotels, Pho, Citi Privat Bank, Direct Line and Forrester had to say!
In this exclsuive interview Jeff discusses all things GHL, from decentralising the diital marketing fucntion, to their relationships with agency's, to how they ensure their marketers remain highly skilled.
Libby takes us through her career at Pho, discussing how her role has evolved with the company and how they have embraced the digital marketing fucntion which has allowed their social media presence to grow to the benefit of their customers.
Simon discusses his key priorities as Global Head of Digital marketing, as well as sharing the biggest challenges he has encountered. Simon also highlights the importance of aligning the digital marketing strategy with the wider business strategy.
Mark shares how the digital marketing strategy has changed over the past 12 months, how social media has impacted this, why Direct Line are leading the digital trend and much more.
In this exclusive interview Victor shares hiw thoughts on the challenges facing digital marketing, how digital innovations are becoming market norms, how the customer is actually the one leading the digital innovation with organisations playing catach up and how technology is evolving the digital landscape.
Europe’s top Digital Marketing executives have shared the challenges and investment areas shaping their 2018 strategies in this definitive guide into digital marketing budget assignment. The proliferation of new digital technologies and the ever-changing nature of customer interaction make for a fresh myriad of challenges for those ultimately responsible for these strategies.
So which challenges are keeping executives awake at night? And which services and solutions are they prioritising with 2018 just around the corner? This in-depth research seeks to outline these critical questions to help better understand marketing spend.